SEO blogs

14 October 2019

SEO blogs
  • sitemap.xml - too many links?
    14 October 2019

    Company site (enterprise, sell ~3 products) has over 1,000 urls in the sitemap.xml.

    Some haven't been updated/published since 2016.

    Leaving so many pages in the sitemap will negatively affect our site's page rank, correct?

    I believe so, but don't have stats on how. Can anyone help me explain this?

    EDIT: Trying to understand 1) does the number of links in sitemap affect page rank of those links?

    submitted by /u/Porkbellied
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  • Location targeting available in Google Smart Shopping campaigns
    14 October 2019
    Target and exclude locations in Smart Shopping campaigns.
    Please visit Search Engine Land for the full article.
  • How To Auto-Type Anything you want by pressing a key
    14 October 2019

    Your email address has to be typed exactly right. There is no room for error. The computer won’t get what you mean in the same way as if you were reading ‘he ate the homburger’. If you mis-spell your email address, that confirmation email to sign you up to HM Government’s tax account isn’t going to arrive, which means you may never get that tasty tax rebate.

    That’s why you need to concentrate hard on writing your email address. Concentrating hard can be fun if what you are concentrating on is interesting. But how interesting is your email address? That depends if you made the list of funniest email addresses.

    If you didn’t make the list, you’ll want to know how to make email address writing stop.

    Auto typing your email address

    What if I told you that for the past year, instead of writing out my email address, I have been pressing ‘F7’ on my keyboard? Here’s a slightly maniacal gif example of this in action. Every time, I’m grateful not to have to put down what I’m thinking about in order to make sure it’s exactly right.

    You, too, can have a quickfire email address like this. Read on..

    AutoHotkey is the program that makes this possible.

    Screenshot of the AutoHotkey website

    With AutoHotkey, any key on your keyboard can be programmed to type any text you desire. You have little programs (called scripts) running in your taskbar which change what a key-press on the keyboard does. They run silently in the background and get your keyboard working for you for a change.

    How to Automate typing your email address
    1. Download AutoHotkey


    2. Install it
    3. Find out where the program looks for your scripts. For me, it was a folder in my username directory which appeared there after the install: C:\Users\Richard.Lewis\AutoHotkey
    4. Make a new notepad file in that folder you just found.
    5. In the first line of the file, write the key you want to use to type your email address, like this: KEY::, so that would be F1:: or ¬::
    6. On the next line, put SendInput {Raw} and then immediately after, the text you want to type whenever the key is pressed, whether it’s your email address or anything else, so that would be SendInput {Raw}This email address is being protected from spambots. You need JavaScript enabled to view it.
    7. On the next line, put return
    8. Close the file, saving it as whatever you want to call it, something like ‘typeemail.ahk’. It’s the .ahk at the end that’s important, this stands for AutoHotkey and is how the program recognises it.

    Here’s the whole thing for you to copy and paste:

    F7::
    Send {Raw}This email address is being protected from spambots. You need JavaScript enabled to view it.
    return

    A script for AutoHotkey is just a notepad file that it can read, helping to put you in charge of your keyboard.

    You’ve made your script, nice work. Now, to turn it on.

    Activate your script by going to your start menu, find AutoHotkey and execute your script by clicking on it. When it’s running, it will appear in the taskbar as a green icon.

    Bonus: A spicy window into my recent files.

    If you like, you can add your scripts to the computer’s start-up to make it so that the scripts start up with your computer after a re-boot, so you always have your keyboard shortcuts ready.

    Press the windows key + R to open the Run dialog, and type ‘shell:startup’, this opens up a folder.

    Put a shortcut in here, first to the AutoHotkey executable file itself (in your program files when the program installed), and then to the scripts you have made.

    Just right-click, create shortcut, and drag and drop them into this folder.

    This is what it looks like.

    If your work network has tight security, you might not be able to modify your startup programs but that’s no big deal. Just hit the start menu when you start up each time and click to start your scripts. It’ll probably be next year before you restart anyway.

    It’s Great for Automating Excel Formulas Too

    Like email addresses, Excel formulas have to be exactly right. Nobody ever got anywhere with a VLOCKUP.

    When you’re doing spreadsheet management, the best results come from focusing on the strategy of what you are doing rather than the details. Or, in other words, planning which formulas will be used on which bits in which order to derive the needed insights from the data in your Excel spreadsheet with the minimum time and effort.

    This thought process is interrupted by the necessity of concentrating on not making typos when writing the formulas. And many’s the time I’ve gone on a bleary eyed 10 minute Google hunt for ‘why isn’t my perfectly correctly written vlookup working’ when the real reason was that I had in fact written ‘VLOCKUP’ or something to that effect.

    Pressing ‘F10’ instead of writing out the start of the formula makes things easier. Here’s the script:

    F10::
    SendInput {Raw}=IFERROR(VLOOKUP(
    return

    I don’t miss writing this out all the time

    And it doesn’t stop with VLOOKUP, any formula you want can be linked to a key. Here are the ones I use frequently enough to give the Hotkey treatment:

    • ‘SendInput {Raw}=LOOKUP(2^15,SEARCH(‘
    • SendInput {Raw}=ISNUMBER(MATCH(
    • SendInput {Raw}=ISNUMBER(SEARCH(

    Here it is in action. I hope you find this useful, if you have any queries then don’t hesitate to reach out!

    The post How To Auto-Type Anything you want by pressing a key appeared first on FOUND.

  • Conversion Tracking Tags are Inactive?
    14 October 2019

    We were wondering why our conversions have been steadily dropping, so I went to the Conversion Tracker page and it shows most of our metrics listed as "Tag Inactive." I went to the HTML Source Page of the relevant pages, and all of them have a spot in the code that looks like this:

    <!-- Global site tag (gtag.js) - Google Ads: 970404006 -->

    I can read and somewhat edit HTML, but I don't know how to actually code. I'm not sure how to proceed.

    submitted by /u/DynasticJumper
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  • What is "Best Content"?
    14 October 2019

    Hello, all Seo Expert out there..

    if we ask anyone - how to increase the traffic/engagement to our website?, the common answer we get is "Content is King, Make good Content"

    so, my question is what is best content?

    is it including more images/inforgraphic/tables/css? which make the content visually appealing to the eyes.

    or the language in which it is written? like the words or power words used in the content?

    can any expert help me with this?

    submitted by /u/financezest
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  • How to Get People to Respond to Your Emails | Ep. #1170
    14 October 2019

    In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emails, we cover it all. Tune in to learn how to get your response rate all the way up!

    TIME-STAMPED SHOW NOTES:

    • [00:25] Today’s topic: How to Get People to Respond to Your Emails.
    • [00:35] The main reasons it is important to get responses.
    • [01:12] Using questions in emails as a way to boost engagement and delivery.
    • [02:03] Personalized elements to add the human touch to communication.
    • [03:08] Keeping things brief and to the point.
    • [04:24] That’s it for today!
    • [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

    Links Mentioned in Today’s Episode:

    Leave Some Feedback:

     

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

  • Rand Fishkin: Marketers are Skeptical About Google’s Public Statements
    14 October 2019

    Rand Fishkin has been all out against Google, accusing the search engine giant of putting its interests above that of the users. Since his quiet departure from Moz to start a Sparktoro, Rand has been putting Google and its executives on the spot. 

    Earlier in August, Rand had published an in-depth analysis of how less than half of Google Searches now result in a click. He was critical about Google becoming a portal rather than a search engine. He slammed Google for trying to establish a monopoly in search through its properties and features. 

    On Monday, Rand has released another report about how webmasters trust Google’s official announcements. The analysis is based on 20 recent statements made by Google about search and paid ads. 

    According to the analysis, webmasters are overtly skeptical when it comes to trust the announcements made by the search engine giant. The data from the report suggest that even though the announcements are taken seriously by the webmasters, they tend to accept these with a pinch of salt.

    The data used in the report was collected during July and August 2019 via a questionnaire as part of the Google Ranking Factor Survey. The users were asked to rate the trust level they have on Google announcements on a scale of 0-4. 

    • 0 displayed the highest level of distrust caused as a result of personal evidence
    • Two displayed a moderate level of trust wherein the samples used for the survey found Google was revealing half-baked truth. 
    • Four showed 100% trust and believed Google is fully transparent. 

    The questionnaire was filled by 1,589 web marketers and each one of them was provided with 20 recent public statements of Google. 

    The average response received from the web marketers ranged from 1.1 – 3.2. A conclusive average trust for all the 20 announcements made by Google barely touched the 1.97 mark.

    According to Rand, it is a clear indication that web marketing professionals are skeptical when it comes to Google’s public statements.

    He also added that this is an indication that tech-savvy digital marketing professionals give more importance to “statements with more nuance and flexibility vs. those that made universal, blanket-declarative pronouncements.” According to him, if Google considers trust and transparency as pillars of their operation, it’s time to put it into intense scrutiny as he says there exists a trust-void among the digital marketers and the internet giant.

    Rand also cautioned budding digital marketers to take the result of the survey seriously as it is a testimony of how experienced digital marketing professionals keep a healthy skepticism towards Google’s public statements. Imbibing Google’s statements without putting critical thought, according to Rand, could end up in spoiling the reputation of digital marketings professional or harming the client website and its performance.

    Towards the end of the survey, Rand has confirmed that he would be running the survey again in 2020 to understand whether the public perception has changed over time.

    “My hope is that Google’s representatives improve their transparency, empathy, and knowledge and that in years to come, there’s more trustable to be placed in the statements the company makes,” he concluded.

    The new report was announced via the official twitter handle of Rand Fishkin. The tweet read:

    New Research: https://t.co/ON9JvywPQR

    1,589 professional marketers say most of Google's public statements are false or misleading. This graphic shows the distribution of all responses, and each individual statements distribution is included in the post. /1 pic.twitter.com/Jv41iQigQC

    — Rand Fishkin (@randfish) October 14, 2019

    The post Rand Fishkin: Marketers are Skeptical About Google’s Public Statements appeared first on Stan Ventures.

  • Are keywords in URLs less important than they used to be?
    14 October 2019

    I'm building a number of new websites, and I've been thinking (and re-thinking) about how I'm going to do my URL slugs.

    For the examples below, I'll use the example of an article with:

    • The article title/keywords are: "This is the Title of the Article"
    • The article has an unique immutable ID of: "art12345678"
    • In this case, the "art" prefix is literal, it specifies that it's in the "articles" SQL table, as I'm using scheme there the type of record is ALWAYS included in any public ID/slug

    For most of "SEO history", the main recommendations seem to have been to make the URL one of the following:

    • a) /this-is-the-title-of-the-article
    • b) /this-is-the-title-of-the-article-art12345678
    • c) /articles/this-is-the-title-of-the-article

    In the case of my sites, the URL slug keywords probably WOULD change if the title is changed, and then the "art12345678" suffix can automatically handle 301 redirection to the latest URL.

    I'm just wondering if any opinions have shifted on this in the last year or two? Are URL slugs any more or less important than they used to be?

    It's common now for some sites to have both a long and short URL for each article. Usually the long one is the canonical one, and the short one is used for sharing in text messages etc... e.g. the short might be:

    • d) /art12345678

    I'm going to do this too.

    But I'm just wondering.... if slugs happen to be less important lately?... then maybe I'll ditch the long URL altogether and simply have (d) as the one-and-only URL forever.

    It's very short, and most things that link to pages (Google results, Facebook embeds etc) are going to show the real full title anyway... so having the long version of the slugs also showing seems kind of redundant and ugly.

    If having the long one is not going to give me enough worthwhile technical (algorithmic) SEO benefit... then I like the idea of just having the convenience of the short URLs only, as these are URLs that are likely to be used quite often in forums like reddit, and chat: slack/IRC etc... where the full URL is sometimes shown in the middle of paragraphs of text etc.

    Thoughts?

    submitted by /u/r0ck0
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  • What is the Most Accurate Keyword Research Tool???
    14 October 2019

    Im tryi g to do keyeord research with "keywords everywhere" and "Moz Keyword Explorer" but they are both giving me different numbers for the search volume. Perhaps it's because Keywords everywhere gives the search volume and keyword explorer gives Monthly volume and that the monthly volume varies by month but idk. Does anyone know what a reliable keyword tool is or y it's there giving different numbers??

    submitted by /u/Up-chuck-truck
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  • Local SEO - GMB question
    14 October 2019

    I would like to get my business onto GMB but right now I run it from my home office (the hope is to open an office in a couple of years). Right now I either meet clients elsewhere or they come to my house for meetings.

    I am not sure if I want to put my home address as the business address for GMB just yet and looking for some other opinions, or if I should just go ahead and do it. Thanks

    submitted by /u/fisch14
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Cyber Security Blogs

14 October 2019

Cyber Security Blogs
  • Atlanta Judge Pleads Not Guilty to Improper Access of County Network
    14 October 2019
    Atlanta Judge Pleads Not Guilty to Improper Access of County Network

    Superior Court judge Kathryn Schrader has pleaded not guilty to improperly accessing, altering, and removing data from the computer network of Gwinnett County, Georgia, located just northeast of Atlanta.  

    The judge was indicted on September 18, along with convicted child molester and co-founder of Atlanta sci-fi convention DragonCon, Ed Kramer; private investigator T.J. Ward; and Frank Karic. 

    The defendants are each charged with three counts of felony computer trespass, to which they all pleaded not guilty at their arraignment last Thursday. If convicted of all the charges against them, the defendants could each face a maximum of 45 years behind bars.

    According to the Gwinnett Daily Post, Schrader hired private detective Ward to monitor her work computer when she became suspicious that it had been hacked by district attorney Danny Porter. 

    It is alleged that Schrader gave Ward improper access to the network. Ward then brought in Karic, who was given improper access so he could install a WireShark monitoring device on Schrader's computer to discover if it had indeed been tampered with. 

    Ward then hired former computer forensic analyst Kramer, who was also given improper access so that he could keep tabs on Schrader's computer once the installation was complete. 

    According to newspaper the Atlanta Journal-Constitution, Danny Porter has vehemently denied the allegation that he hacked Schrader's computer. 

    The details of the alleged offence came to light during a search of Kramer's home computer by police in relation to allegations that he had photographed a young child at a Lawrenceville, Georgia, doctor's office. Police reportedly found a folder labeled with Schrader's name on Kramer's computer. 

    Since searching Kramer's computer, police have charged him with possession of child pornography. 

    The indictment states that between February 7 and 26, all four defendants "did knowingly use a computer network without authority and with the intent to remove network traffic, data from the computer network of Gwinnett County, contrary to the laws of said state, the good order, peace and dignity thereof." 

    Schrader has been a judge on Gwinnett's highest court since 2012, but since April, while the investigation into her alleged criminal activities has been ongoing, Porter has sidelined Schrader from hearing any criminal cases prosecuted by his office. 

    The Georgia Bureau of Investigation launched the investigation into Schrader and the three men accused along with her; however, the case has now been handed over to the Prosecuting Attorney's Council of Georgia, which is prosecuting the case.

    The next hearing in the case is scheduled for November 7.

  • Upcoming Webinar: CCPA Update – Expert Analysis & Guidance to Operationalize the October CCPA Updates
    14 October 2019

    TrustArc is proud to present the next Privacy Insight Series webinar “Update Your CCPA Plan with Practical Insights into the Proposed Regulations, 2019 Amendments to the Law, and More” with Drinker Biddle & Reath LLP Partner Peter Blenkinsop, TrustArc SVP Privacy Intelligence and General Counsel Hilary Wandall, TrustArc Consulting Program Director Margaret Alston, and Senior Privacy Consultant Beth Sipula. This webinar will take place on Wednesday, October 16th at 10am PT (1pm ET). Don’t miss this opportunity to learn valuable insights on the CCPA – register today! Major developments related to the California Consumer Privacy Act (CCPA) were announced at …

    The post Upcoming Webinar: CCPA Update – Expert Analysis & Guidance to Operationalize the October CCPA Updates appeared first on TrustArc Blog.

  • Is Emotet gang targeting companies with external SOC?
    14 October 2019
    Cybercrime gang behind the Emotet malware is targeting organization with external SOC with emails claiming to deliver a SOC “weekly report.” Introduction

    The group behind Emotet malware is getting smarter and smarter in the way they deliver such a Malware. While the infection schema looks alike from years; the way the group tries to infect victims improves from day to day.
    Today I’d like to share a quick analysis resulted by a very interesting email which claimed to deliver a SOC “weekly report” on the victim email. First of all the attacker knew the target organization was protected by a SOC (Security Operation Center) so she sent a well crafted email claiming to deliver a Microsoft document wrapping out the weekly SOC report as a normal activity in order to induce the victim to open-it.

    SOC report 10 12 2019.doc ( 6125489453c1824da3e28a54708e7c77875e500dd82a59c96c1d1e5ee88dcad7 ) is the delivered file sent on Oct 11, 2019, 11:06:09 PM from This email address is being protected from spambots. You need JavaScript enabled to view it.. I believe that ambientehomedecor.com is not a malicious domain but mostly a new compromised one.

    Technical Analysis
    Hash 6125489453c1824da3e28a54708e7c77875e500dd82a59c96c1d1e5ee88dcad7
    Threat Word document Dropper (Emotet)
    Brief Description First stage of Emotet campaign targeting organization with Security Operation Centers
    Ssdeep 6144:tkPNPASKUzSRnLx3Q4td9pB8LGme764XNNHBly:tkPNPAfUGRt3b3B8LGL6CNJ

    Following the original eMail headers from This email address is being protected from spambots. You need JavaScript enabled to view it. to victim’s email box it is possible to figure-out the attacker used a SMPT client who left trace about the original sender IP address which happens to be: 81.48.36.59. According to IPLocation that address is related to a very nice town in northern France: Thury-Harcourt, France.

    Thury-Harcourt, France. Sender IP

    The attached document is a well obfuscated Microsoft Word document which asks to enable macros in order to view its content. The autoopen function begins a complex obfuscated chain which tries to deter analyst by introducing junk code, junk variable assignments and fake apparent real comments. The following image proves the adopted obfuscation technique. The function c878cxx90590 is the “Real Code” by meaning is not part of junk code but actually is the function who really performs malicious actions. As you might see being in the middle of hundreds similar lines of code it gets hard to spot.

    Obfuscated Macro

    The obfuscated macro creates on-memory objects and runs them without passing through temporary files. The following image shows the auto-run created object before the Drop’n Execute. The analysed variable in the following image is the c0639047895c6 which, in that specific run, holds the Win32_ProcessStartup created Object for fulfill persistence on the victim machine.

    Object Building

    Once the dropper assured the persistence and to run during the start-up, it carves from itself the following powershell script. The script runs an encoded string hiding the dropping ULRs. The base64 decoded string shows a romantic foreach statement looping through a list of compromised websites hosting the real payload : de6a8b8612b5236a18eea1a6a8f53e117d046cf2ad95e079a6715af68f8d2216 (VT 6/69). It finally saves the dropped file in a userprofile location as placed in the variable xc0x57b38b2x7, before running it. The following image shows the powershell script before and after the encoding by giving a quick description on it.

    Final Deobfuscated Dropper

    According to VT, the final run looks like Emotet, a banking trojan who steals credentials, cookies and eCoin wallets. Emotet is also able to access to saved credentials of the major browser like Chromium, Firefox, Opera, Vivaldi to exfiltrate cookies, and to send back to command and control found victim information. But let’s try to quickly check it.

    Analysis of dropped and executed file (emotet)
    Hash de6a8b8612b5236a18eea1a6a8f53e117d046cf2ad95e079a6715af68f8d2216
    Threat Emotet. Data Exfiltration
    Brief Description Dropped and Executed by previous stage
    Ssdeep 3072:2xUIvfl2nnKJFddS2TZGjRurmOEfRtaG/70Jfm4JuLYwO9/+Tl:2lvfUnKJFddhAjYrmOEpzcflQu1+

    The dropped file (VT 12/69), grabbed from the dropping URLs inside the previous powershell script, is an executable packed by internal functions which uses several techniques to avoid static and dynamic analysis. For example it deletes the original file once executed, it resolves an unusual very high number of APIs and it dynamically resolves functions avoiding static analysis.

    Emotet Depacked

    During the running phase the analyzed sample records many information on the hosting machine, it asks for local public IP address by querying an external resource: http[://185[.42[.221[.78:443/whoami.php and finally it pushes out those information to external Command and Control (please refer to IoC section for the complete C2 list).

    Recorded Information

    The sample starts a local service called khmerdefine and assures its persistence by adding that file in c:\Windows\SysWOW64 and setting up a system service in autorun. AV and plenty static traffic signatures confirm we are facing a new encrypted version of Emotet trojan.

    Conclusion

    Emotet gang is getting smarter and smarter in delivery artifacts. That time they addressed companies having an external Security Operation Center (SOC) pretending to simulate an external SOC operator who sends periodic reports to the company. The delivery content was a Microsoft word document within heavily obfuscated Macros who eventually drops and executes Emotet Malware. The following image represent the compiled MITRE ATT&CK matrix in order to qualify stages and to describe the overall behavior.

    MITRE ATT&CK



    About the author: Marco Ramilli, Founder of Yoroi

    I am a computer security scientist with an intensive hacking background. I do have a MD in computer engineering and a PhD on computer security from University of Bologna. During my PhD program I worked for US Government (@ National Institute of Standards and Technology, Security Division) where I did intensive researches in Malware evasion techniques and penetration testing of electronic voting systems.

    I do have experience on security testing since I have been performing penetration testing on several US electronic voting systems. I’ve also been encharged of testing uVote voting system from the Italian Minister of homeland security. I met Palantir Technologies where I was introduced to the Intelligence Ecosystem. I decided to amplify my cyber security experiences by diving into SCADA security issues with some of the most biggest industrial aglomerates in Italy. I finally decided to foundYoroi: an innovative Managed Cyber Security Service Provider developing some of the most amazing cyber security defencecenter I’ve ever experienced ! Now I technically lead Yoroi defending our customers strongly believing in: Defence Belongs To Humans

    The original post is available on Marco Ramilli’s blog:

    https://marcoramilli.com/2019/10/14/is-emotet-gang-targeting-companies-with-external-soc/

    Pierluigi Paganini

    (SecurityAffairs – Emotet, zero-day)

    The post Is Emotet gang targeting companies with external SOC? appeared first on Security Affairs.

  • Apple responds to reports that it sends user traffic to China's Tencent
    14 October 2019
    Apple explains how Safari's recent Safe Browsing update works -- following a slew of misleading media reports.
  • BrandPost: The Benefits of Developing a Cyber Aware Workforce With Non-Traditional Training
    14 October 2019

    Much has been made about the cybersecurity skills gap, and for good reason. There is a scarcity of cybersecurity professionals worldwide, which makes networks and those who depend on them—which is almost everyone—less safe. This is compounded by the fact that humans continue to be the weakest link in an organization’s cybersecurity posture. There is an insufficient number of professionals to keep networks secure, and there is a general lack of cybersecurity awareness by employees making basic mistakes that create greater cyber risk.

    To read this article in full, please click here

  • China has built 'massive global data-collection ecosystem' to boost its interests
    14 October 2019

    Chinese use state-owned enterprises, local tech companies and foreign partnerships, ASPI report says

    The Chinese government is sweeping up vast amounts of data from all around the world to bulwark the nation’s security, but most critically to secure the political future of the Communist party, a new report argues.

    Engineering Global Consent, a policy brief by the Australian Strategic Policy Institute’s Dr Samantha Hoffman, argues that the Chinese party-state seeks to influence – and where possible control – global online and political environments so that public sentiment around the world is more favourable towards its interests. China has expanded its operations of influence into organisations such as universities in the UK, the US and Australia.

    Related: Peter Dutton: China accuses home affairs minister of 'shocking' and 'malicious' slur

    Sign up to receive the top stories from Guardian Australia every morning

    Related: Australia's relationship with China in a 'terrible' state after Morrison's US visit, Labor says

  • Blockchain: Orchid’s decentralized VPN will affect www
    14 October 2019

    Currently, Japan’s Orchid Labs are building a decentralized VPN. The decentralized VPN  will help create a new and possibly more comfortable way of using the internet anonymously. Using blockchain technology, this is the first brand amongst others that will generate a new privacy layer on the web. With this in the making, the face of...

    The post Blockchain: Orchid’s decentralized VPN will affect www appeared first on SecureBlitz Cybersecurity.

  • How to uninstall a Program on various Windows OS
    14 October 2019

    Do you intend to uninstall a program on your Windows PC? In this post, we’ll show you how to do that. It takes more than just dragging files to a recycle bin to get it uninstalled. Program files varies in their formats and complexity, hence, it is important to completely delete them during the removal...

    The post How to uninstall a Program on various Windows OS appeared first on SecureBlitz Cybersecurity.

  • Why Use a Content Delivery Network (CDN)?
    14 October 2019

    A Content Delivery Network (CDN) is a collection of interconnected computers that provide web content quickly to different users. It caches or duplicates the content on various servers and directs it to users based on proximity. The focus is to offer end-users content with excellent performance and availability. Today, CDNs hosts web objects, applications, downloadable objects, on-demand streaming media, real-time streaming data, and social networks.

    A user requests content such as a file, video, or webpage. A CDN system dynamically determines the closest server to him and quickly delivers it to him. It is also responsible for replicating it to numerous servers around the world to serve similar content to various users even during peak times.

    Who Can Use Content Delivery Network?

    If you have rich digital content, you can take advantage of a CDN. Your users can access your software, game, media, and other information quickly and reliably. Consumers are after an excellent online experience when they watch a movie, play a game, stream an event, or shop online. If you’re able to provide what they need and want, they’ll surely be back for more of your content. In 2017, the estimated worth of the CDN services worldwide market was close to US$6.9 billion.

    Pros of CDN

    If you generate immense traffic on your site every day, you can use a content delivery network to your advantage. Numerous users access your content simultaneously. They may troop to your website because of a viral video. If they can’t access it quickly, they won’t spend another second to wait for it to load. They won’t even scour your other webpages. They’ll decide to leave immediately.

    You don’t want that to happen, do you? Then, you need to use a CDN!

     

    • A Decrease in Server Load

     

    The strategic placement of servers around the world is the backbone of the content delivery network. If you use it, your web can experience increased capacity. Moreover, you can have more simultaneous users accessing your content. Instead of housing your content in one server, it can be in more servers across the globe.

     

    • Faster Delivery of Content

     

    Because CDNs are more reliable, you can provide high-quality content with excellent service and low server loads. It means more cost savings for you. Since jQuery is everywhere on the web, someone may have accessed specific content previously through the Google CDN. Therefore, the browser has already cached it, and the user doesn’t need to download it again.

    If the edge server hasn’t cached the content yet, CDN can traverse the breadth and length of the Internet through its programmed interconnection knowledge in its network. As such, it doesn’t encounter any peering challenges among numerous ISPs, DNS resolution lost time and lost packets because of network outages. Moreover, advanced networks use specific technologies that can tackle dynamic contents that aren’t cacheable.

     

    • Easier Segmentation of Audience

     

    CDNs can offer multiple contents to diverse users. They can detect the type of device making the request. As such, they can provide device-specific content.

     

    • Lower Pocket Loss and Network Latency

     

    Users experience enhanced stream quality and less jitter with CDNs. Therefore, as a content provider, you opt to create high definition quality without the extra costs and network load. Moreover, your audience will notice the high-quality service you provide them.

     

    • Better Usage Analytics and Higher Availability

     

    A content delivery network is capable of distributing assets dynamically to core, edge, and fallback servers strategically placed in different countries. It can offer real-time load views and statistics, optimize per-customer capacity, and report customer-viewing details. Moreover, it can display dynamic regions and show preferred assets. It can also provide 100% availability, even when there is widespread hardware, network, or power outages.

    When we say availability, it means that your content is easily accessible even during intermittent spikes, excessive user traffic, or possible server outages. If the traffic loads reach thousands, if not millions of requests, even the most robust origin servers can bog down. Your origin infrastructure will absorb all the traffic that can cause it to fail. This scenario can result in lost business and terrible experience for the end-users. However, if you avail of CDNS, you gain access to its massive server infrastructure around the world. Your content remains available to more user bases.

     

    • Security and Storage

     

    CDNs provide secure storage for content like videos. Moreover, they offer enhanced and archiving data backup services. Digital Rights Management ensures the security of content as well as access limitation by user authentication.

    High-value online transactions and data continue to increase; therefore, hackers also work nonstop to find ways to exploit the situation. They cause businesses to lose money. In a 2015 report by the Ponemon Institute of Cyber Crime, the world lost an average of US$7.7 million because of crimes perpetrated by these attackers. Web-based and DDoS attacks, as well as crimes by malicious insiders, result in the most expensive damages.

    Attacks like SQL injection, remote or local file inclusion and cross-site scripting are also prevalent as they divert attention. Often, it is difficult to differentiate between legitimate and bad traffic. Thus, dedicated security resources must evolve rapidly for up-to-date mitigation strategies.

    You can prevent these issues from happening if you take advantage of a content delivery network. You need to protect your websites because of the increasing Internet threats. Advanced CDNs secure information competently by offering unique solutions to protect you and your user. Various attacks that may compromise your content availability and delivery, but hosting your content in a content delivery network can mitigate them.

    Conclusion

    A content delivery network (CDN) is an essential service that you need if you’re a content provider. End users now demand a satisfying experience, so they won’t be patient with slow downloads.. If you can’t provide fast and competent loading of content, chances are they will search for information on other websites. Of course, no one wants users losing interest in his content and leaving the site for good. So, search for a CDN provider today. 

     

    The post Why Use a Content Delivery Network (CDN)? appeared first on .

  • Rated P for Private? It’s Time to Re-think Privacy
    14 October 2019

    You probably know privacy is a thing of the past, that is unless you spend a lot of time digging for freshwater clams in marshlands of Loon Lake. Mark Zuckerberg said it years ago, but he thought it was a good thing. In the wake of the Equifax breach and Cambridge Analytica, the end of privacy is no longer scary. It’s neutral. We’ve reached a “Now What?” moment.

    Is It the Algorithm or the Microphone?

    We can all agree paranoia is bad for business, and there’s plenty to go around these days whether you’re on the marketing side of things, the breach side, or the consumer side.

    With no expectation of privacy, we’ve become a little numb to the parade of stories–both reported by the media and anecdotal–of connected devices eavesdropping on us–serving ads for things mentioned in casual conversation. But we’re all online every day, and in the process leave a trail of cookie crumbs for marketers to find us. There’s no need for a hidden mic.

    While many enjoy the convenience that facial recognition provides in retail micro-targeting products and services, others hate it. We’ve heard the cringe-worthy news about health apps sharing some of the more intimate details of our sex lives with Facebook, Google, and other third parties.

    Some of us shrug it off. The convenience made possible by the forfeiture of privacy is worth it to them. For others, it is an unacceptable situation. This is unfortunate, because it’s not a situation. It’s new norm, and none of it inspires a feeling of security.

    A worried customer or client is a hesitant customer or client. So, how do you ease that tension? I would argue that, ironically, you can do this by creating a high information environment, where everyone can make informed decisions about how they want to interact with businesses and services.

    Moving Right Along…

    The need to protect privacy no longer needs an introduction. There’s plenty of legislation. New privacy laws in New York and Nevada law will go into effect October, with California’s CCPA in January 2020. Maine and Vermont already have enacted stronger laws to that effect, and many states are expected to follow.

    There’s a big “but” here. Without the right solutions provider navigating privacy law can be prohibitively expensive for small to medium-sized companies. Add to that the possibility of compliance costs in a marketplace with many different laws, and we have a potential company killer on our hands. Google may be able to weather a $170 million fine for non-compliance without flinching; most of us can’t.

    A Modest Proposal

    Once upon a time, Hollywood was faced with a similar situation. In the beginning, there was no ratings system and it was a problem. There were many family-friendly films and then there were those that would make Mae West blush, but there was no way for the audience to know which was which. The result was an opportunity cost. Some people avoided the movies because they were perceived as scandalous.

    Enter the Motion Picture Producers and Distributors of America (MPPDA and later MPAA), which set guidelines later formalized as the movie rating system still used today. It’s not a perfect system, but the benefits outweigh its flaws. First of all, it’s voluntary. The MPAA created an opt-in industry standard, avoiding the need for legislation. The gaming industry also rates product.

    Most importantly, it was end-user friendly. You don’t need to know anything about Rambo: Last Blood or Abominable to decide which is better for kids; one is Rated R and one is Rated G. A similar system might work for websites and apps.

    Here’s a sketch of what that might look like:

    P–Protected User: Data is either not collected or it is protected and in compliance with online standards such as the GDPR, CCPA, SHIELD, HIPAA, COPA or PIPEDA.

    ND–Not Distributed: Personally identifying information is collected to personalize an experience (location, ad preferences, etc.) but it is not shared with third parties.

    A–Anonymized: Non-identifying usage data is collected and shared with third parties. (Forget for the moment that there’s no such thing as anonymized data that can’t potentially be re-identified in today’s deep data environment).

    S–Shared: User data is collected, shared, and/or sold to third parties. (Think: Naked in a glass house.)

    If a collection of privacy and data use experts could get together on the creation of this rating system, privacy policies would no longer be so perilous.

    Would it work? Online privacy is getting more complex with every new whizbang, regulation, law, court case, breach, compromise, and scandal. Any workable solution needs to counter that with a general approach that can be applied globally.

    If this isn’t it, it’s time to figure out what is.

    The post Rated P for Private? It’s Time to Re-think Privacy appeared first on Adam Levin.


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